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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

The ABC's of Print

Spot Varnishing

Print Coatings & Tactile Print Processes

Use coatings to avoid fingerprinting, scuffing, smudging or cracking on glossy paper stock. Some coatings deepen the ink color they cover, yellow with age and/or may discolor white paper. You cannot glue or foil stamp over some coatings.

Aqueous Coating: Like its name suggests, aqueous coating is water-based. Aqueous coating is more environmentally friendly than other coatings and is used for an overall coating for large areas of flat colour that might rub off.

Lamination: The ultimate in protection, film lamination forms a strong, protective layer of plastic to the printed sheet. Usually available in gloss and matte finishes.

Varnish: Varnish is essentially ink without pigment/color. It is applied as another ink color on the press.

Emboss: Many people incorrectly use the term “emboss” when speaking about letterpress printing. “Emboss” actually refers to a raised area accomplished by use of a two part die with a form and a counter form. Embossing on one side, causes an indentation on the opposite side.

Letterpress: printing with heavy impression is closer to a “deboss.” A deboss pushes down into the paper. (remember “d” for down = deboss) Letterpress plates can use ink but embossing and debossing dies do not use ink. They must be used blind, registered to preprinted artwork or used with foil stamping / blocking. Letterpress does not necessarily cause an "outdent" on the opposite side.

Dyecutting: Sharp specially shaped blades are used in die cutting. The blade is bent into the desired shape and mounted to a strong backing. The result is known as a die. The material being cut is placed on a flat surface with a supportive backing, and the die is pressed onto the material to cut it.

Paper (or card) die cutting can also incorporate fold lines, by compressing the paper/card but not cutting through, this is usually done in the same process as the initial cuts and is how many free standing card or paper display stands/promotional material is produced (for example the large displays seen in a movie theater).

Foiling: Foil stamping uses heat and metallic film in a specialty printing process that print Gold, Silver and Florescent colours as a separate print run. Foil stamping, also called hot stamping, dry stamping, foil imprinting, or leaf stamping, can be combined with dimensional embossing to make letters and images on business cards, book covers and folders. Foiling works effectively on paper, vinyl, textiles, wood, hard plastic and leather.