Sometimes technology channels are the best way to get your message across - the internet, email, intranets, social media, electronic documents and presentations. But we are just as comfortable designing paper and ink media advertising, brochures, leaflets and newsletters. It's all about selecting the right tool to deliver your message quickly and cost-effectively.
- We begin with a sound marketing strategy derived from your competitive advantage and core competence. Our step-by-step process is fast and efficient!
- Then we create your content - text, photographs, videos - making sure we cover what makes your products and services unique to your target audience.
- We implement based on proven project management techniques from first concept to delivery. All work is handled in-house - we don't outsource, act as brokers or take commissions.
Many companies are forced through budget and time constraints to "make do" with an outdated logo, ad hoc advertising placements and a mismatched set of brochures, websites and stationery. Even though the company has great products, it can appear unprofessional due to poor marketing materials. Many expensive ad campaigns are creative and win awards but do absolutely nothing for the client. Then there have been small ads in a local newspaper that may have not been inspirational, but moved product. The point we're trying to make is that "good" isn't necessarily based on the amount you spend - it's about getting the strategy right, and implementing that strategy efficiently.
To ensure that your advertising is based on a sound marketing strategy, InterComm can facilitate a structured working session with marketing personnel to brainstorm, define and document your current (and future) marketing strategy.
- Your industry
Who are your competitors in this sector, large and small, new and old? Who has what share, globally and in each market? Where do you fit in?
- Your clients
Who are we aiming to attract, where do they source product information, what are their needs and what will they like most about your product.
- Your competitors
What do you offer that competitors don’t? How good are their products? How do they market? Has anyone introduced game-changing new products, new technologies, or a new distribution channel? Are there any announced or potential new entrants, and what have they been up to in the past year?
- Your Strategy
Have you lost any competitive advantages that you once had – a great salesperson, a special product, a proprietary technology? What scares you most in the year ahead -- what one or two things could a competitor do to nail you? Is your top talent secure, and are you caring for them appropriately, with pay, perks, and a culture that inspires them? What can you do to change the playing field – is it an acquisition, a new product, globalization, or better talent?
- Your brand
Defining the company or product image. Have you bought a company, introduced a new product, stolen a competitor’s key salesperson, or licensed a new technology from a start-up?
- Your products
The benefits and features of products or services to be advertised. For each product range, what can you do to make customers stick to you more than ever before and more than anyone else?
- Analysis of possible media
above-the-line, below-the-line, online?
- Advertising Objectives
What do you want and expect to achieve?
- Resources available
Time, money and internal staff. Every task handled in-house makes budget available for media and print.