Tel (011) 453-5229   ★   P O Box 1268, Bedfordview 2008   ★   info@intercomm.co.za

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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

Branding & Marketing Strategy

Logo Design, Stationery & Website
Promotional Branding across all media
Banners, Event branding, Powerpoint Templates, Technical sheets.

Sometimes technology channels are the best way to get your message across -  the internet, email, intranets, social media, electronic documents and presentations. But we are just as comfortable designing paper and ink media advertising, brochures, leaflets and newsletters. It's all about selecting the right tool to deliver your message quickly and cost-effectively.

  1. We begin with a sound marketing strategy derived from your competitive advantage and core competence. Our step-by-step process is fast and efficient!
  2. Then we create your content - text, photographs, videos - making sure we cover what makes your products and services unique to your target audience.
  3. We implement based on proven project management techniques from first concept to delivery. All work is handled in-house - we don't outsource, act as brokers or take commissions.

Many companies are forced through budget and time constraints to "make do" with an outdated logo, ad hoc advertising placements and a mismatched set of brochures, websites and stationery. Even though the company has great products, it can appear unprofessional due to poor marketing materials. Many expensive ad campaigns are creative and win awards but do absolutely nothing for the client. Then there have been small ads in a local newspaper that may have not been inspirational, but moved product. The point we're trying to make is that "good" isn't necessarily based on the amount you spend - it's about getting the strategy right, and implementing that strategy efficiently.

Briefing

To ensure that your advertising is based on a sound marketing strategy, InterComm can facilitate a structured working session with marketing personnel to brainstorm, define and document your current (and future) marketing strategy.

  • Your industry
    Who are your competitors in this sector, large and small, new and old? Who has what share, globally and in each market? Where do you fit in?
  • Your clients
    Who are we aiming to attract, where do they source product information, what are their needs and what will they like most about your product.
  • Your competitors
    What do you offer that competitors don’t? How good are their products? How do they market? Has anyone introduced game-changing new products, new technologies, or a new distribution channel? Are there any announced or potential new entrants, and what have they been up to in the past year?
  • Your Strategy
    Have you lost any competitive advantages that you once had – a great salesperson, a special product, a proprietary technology? What scares you most in the year ahead -- what one or two things could a competitor do to nail you? Is your top talent secure, and are you caring for them appropriately, with pay, perks, and a culture that inspires them? What can you do to change the playing field – is it an acquisition, a new product, globalization, or better talent?
  • Your brand
    Defining the company or product image. Have you bought a company, introduced a new product, stolen a competitor’s key salesperson, or licensed a new technology from a start-up?
  • Your products
    The benefits and features of products or services to be advertised. For each product range, what can you do to make customers stick to you more than ever before and more than anyone else?
  • Analysis of possible media
    above-the-line, below-the-line, online?
  • Advertising Objectives
    What do you want and expect to achieve?
  • Resources available
    Time, money and internal staff. Every task handled in-house makes budget available for media and print.

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