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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

Building a successful online store

The same principles of marketing apply whether your store is online or "bricks and mortar". The site needs to make the RIGHT impression.

You might want it to say "expensive", you might want it to say "big bargains", but the look and feel needs to be targeted to attract the attention of a passerby, and establish your brand and credibility.

Passing trade
A store needs passing trade - this is why most successful shops are found in busy shopping malls. The internet has some passing trade, but there are also a lot of competitors so you will need to advertise both online and offline to drive potential customers to stop by for a visit. InterComm can assist with offline and online promotions.

Good displays of merchandise
A store builds display shelving and stands to show the merchandise at it's best. A website needs GREAT photographs, good clear descriptions, and some specials and featured products. InterComm will assist with photography and text.

A store has departments, a website needs categories. Make it easy to find your products by thinking of your merchandise like a customer does! Our stores offer multi-level categories and InterComm assists in structuring your products into logical categories.

A smooth checkout process
Customers hate queues, they hate waiting, they hate forms, and they resent having to tell you more about themselves than they absolutely have to. The InterComm e-commerce system handles order-based procurement systems for B2B, as well as consumer-based credit cards and EFT payments.

Good products
You need customers - who are they, what are the qualities they look for in a product like yours? Are the customer's you're targeting good internet users? InterComm will take you through the strategy, ongoing costs and risks of your e-commerce site, and make sure that your store is likely to be profitable.

Customers need to feel safe 
Care about their privacy, be clear about your terms and conditions, protect credit cards and immediately deal with problems and complaints. Post your contact information clearly, including telephone numbers and street address. InterComm ensures that your e-commerce website meets all legal requirements.