InterComm usually only handles logo design for client where it is required by the website, and is not already in existence. Once we have designed the logo, we usually also handle stationery and other marketing materials on behalf of the client
Many company are stuck with a logo that is outdated, difficult to work with or just poor quality, but they don't want to lose years of reputation and recognition. InterComm can "refresh" the logo rather than redesign.
Logo design tips
The logo has to be simple and short, yet very easy for even the sub-conscious mind to remember.
Complex logos combined with gradient tones, metallic finishes and 3D effects are attractive, but not very practical. A logo must be able to be shown at a range of sizes, and complex logos can look like little more than a smudge. The cost of advertising or printing a full color or metallic logo will be much more expensive. A smart gold logo appears mustard, silver turns to grey.
Businesses need a logo that is looks good whether it is 2 metres tall on a panel van, or 1 inch wide in the corner of an Excel spreadsheet. It needs to work equally well on a business card, a cardboard box, a brochure, street signage or a web page. It should also have a black and white version for faxing and invoicing, as well as a version for dark backgrounds.
A picture is worth 1 000 words. See our logo portfolio for the versatility of their logo in the "real world" of marketing!
Logo design begins with branding
A logo isn't just a graphic shape, or your company name in a cool font.
There are many, many articles on good logo design covering the colour choices, the psycho-dynamics of shapes and the latest trend in flat or 3D icons. Yet, all these articles fail to mention the most important part of this process - before designing or redesigning a logo, companies need to have a solid understanding of their market. This includes your strategic messages, ideal customer profiles and competitive position. It is only on this solid foundation that effective logos, advertisements and websites can be designed.