FEATURED ARTICLES

Integrated Marketing Strategies

The first step in getting your communication and marketing right is to assess, analyse and implement business strategies that improve interaction with customers and suppliers.

• Mastering the 1-Minute Marketing Pitch
• 5 Misconceptions about Twitter
• Legibility, usability & how they impact on your sales
• How does the ECT Act of 2002 affect YOU!
• Consultants, experts, & other marketing problems
• Learning marketing from the mass media
• Checklist - Digital communication tools
• Checklist - Social Media Marketing Ideas
• So you're that guy sending me spam!

Persuasive Writing

Despite recent advances in technology, the principles of marketing haven't changed in decades. A strong marketing message is the key to building sales. These articles offer tips on writing and editing content for your newsletter, brochure, magazine advertisement or website.

• Build your brand with News & Case Studies
• Don't let your client sabotage his website
• How to write web text that sells
• How to write press releases for the web
• The Art of Persuasion
• Tips for creating a great email signature

Working Websites

Your prospect is just one click away from a competitor's website. How do you make sure that your sales prospects choose to stay with you?

• 10 Ways to p*&@ off sales prospects
• Is your website a marketing power tool!
• The internet - overturning the old laws of supply & demand
• Planning an effective website
• Search Engine Strategies
• How to improve your search engine rank
• Why Flash websites don't work on iPhones
• Winning on the web
• Web Checkup

Perfect Publishing & Printing

There are many different printing methods, papers and print techniques that will add to the quality and impact of your printed marketing materials with varying cost implications. The best design can be ruined by bad material reproduction and printing.

• The ABC's of Paper
• The ABC's of Print
• Design for the web vs Design for Print

High-Impact Design

Many designers are trained and experienced on using graphic design software like Corel, Photoshop, Illustrator and InDesign. There are many sites offering tips and tricks on how to use the software, our articles focus on design strategies - when and why you should be using these techniques to enhance your marketing message.

• If Architects had to work like Web Designers
• 7 Design mistakes demanded by clients
• Function vs "The Cool Factor"
• Flash websites are cool!
• Best practice in web design typography
• Communicating by Design

Productive Project & Team Management

Every service offered by InterComm SA has a single focus - communication. Getting information from one person to another efficiently and cost-effectively, with as little "lost in translation" as possible. Sometimes technology is the best way to achieve this - we use the internet, email, intranets and databases. Sometimes we use old-fashioned paper and ink. But in the end, it's all about people.

Articles on project management, employee teambuilding and employee communication. Some will help you deliver marketing and other projects more efficiently and cost-effectively, some focus why communication with employees and clients is so important in building your business.

• Setting SMART goals
• What is YOUR coaching style?
• Moving your strategy from ideas to actions
• Managing information as a business asset
• Creative problem solving
• How do you find the weakest link?
• Management gurus - Exposing false gods
• Teambuilding Tips
• 12 Tips for Project Managers
• Putting Intranets to work
• Managing change in technology projects
• Are you a candidate for outsourcing?
• Is your team good at service recovery?
• Twitter tricks and tips for productivity
• Things you learn from watching sport!