Sometimes technology is the best way to get your message across - we make cost-effective use of the internet, email, intranets, digital documents and databases. But often we use old-fashioned paper and ink.
- We begin with a sound marketing STRATEGY derived from your competitive edge!
- Then we create your CONTENT - text, photographs, videos - making sure we cover what makes your products and services unique.
- We help you select the appropriate MARKETING TOOLS to deliver your message cost-effectively - whether it's print, electronic or web-based.
- We IMPLEMENT based on proven project management techniques from first concept to delivery.
- More on our Strategy Services
InterComm South Africa has a disciplined briefing and assessment methodology to assist clients to make the right long-term decisions.
Graphics give impact and memorability, words change opinions and drive sales! Getting your content right is our first priority. By working with a professional copywriter, your wording is not only grammatically correct, but written to attract your niche target market - AND improve your Page Rank on Google.
Web design is fundementally different to design in other advertising media because a website is multidimensional and interactive
Media advertising is expensive and many companies save their budget for placement by designing advertising material in-house, or allowing the publication to do it.
If your advertisements are out-dated or not bring in sales leads, let InterComm lend a hand.
We provide you with advertising material in a format that can be emailed to magazines or newspapers. We don't take your 16,5% media commission. You, the client, remain "hands-on" in terms of media bookings and getting the best print quote.
SMARt PHONE Navigation
Drag left or right on any non-linked text area when you see the <--> icon to scroll to the next screen!
If you print an in-house or company newsletter, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool. We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production.
In addition to supply professional material for your printing house, InterComm provides a compressed, searchable PDF for emailing so you get double-impact on your communication campaign.
Dianne Volek, CEO of InterComm takes you through the process of set practical objectives that will take your business forward. In business or project management, one of the most effective ways to formulate a good goal or objective is to use the acronym SMART.
Press releases, articles and case studies allow you the opportunity to identify key features of your product or service, and provide in-depth useful information to readers and search engines.
There is nothing else quite like Twitter: it combines social networking, a daily diary and a public message board. Over the past year, Twitter has really taken off as a potential communications medium.
We present research findings of an in-depth survey of 50 of the world's most popular web sites, covering best practice in typography and layout.
Website Design & Development
The Internet introduced the idea that human-computer interfaces could be so intuitive and easy-to-use that an experienced member of the public could find information without any training at all.
InterComm South Africa has a disciplined briefing and assessment methodology to assist clients to make the right long-term decisions concerning:
- Branding - how does it look?
- Site Design & Architecture - is it fast and efficient?
- Site Navigation - is the site intuitively structured, can information be found?
- Functionality - how well does it work in daily use?
- Language and quality of content
- Consistency - is the language usage and layout consistent?
- Legal issues and the ECT Act of 2002
- Overall user experience
- Search engine optimisation through metatags and keywords
- Ongoing content management and updating
For a website to remain a strong corporate brand, it must be regularly updated. InterComm has worked with most clients over many years to ensure that the site remains fresh and exciting - even on a limited budget. We also create dynamic website where clients can update their own websites.
Design and content have to work together to provide a satisfying, enjoyable experience for your readers and potential customers. Content might be text, photographs, icons or rich media.
Content is also what Google looks for. The most beautiful Flash animation of a spinning logo might wow your viewers and even your CEO, but to Google it's irrelevant. To get get that top rank on Google, you will need words, captions and tags.
By working with a professional copywriter when creating or upgrading your website, you are assured of wording that is not just grammatically correct, but is written to attract and interest your niche target market. InterComm will research your industry and competitors, edit from brochures or profiles or write new text content. We can take photographs, or source appropriate royalty-free photographs, icons and graphics.
Databases & Dynamic Content
Do your staff waste time fielding the same enquiries over and over from frustrated customers about how to use your product? You could save manpower and time by offering the information 24 hours a day. Interactive or dynamic websites allow you to network with your prospects, clients or members. They are an ideal way to cut costs on administration for your club, project or customer-service department.
Security is built into the core structure and members will be given authority levels that allow them to view all information on the website. Any person with computer access (and the correct authorisation) can be delegated to add or update content.
Unlike proprietary software like Microsoft Sharepoint, these websites use an Open Source software platform and there are no ongoing licensing fees. The system is modular, with each function being provided by a set of databases and pages, all of which work together. The system is flexible and allows expansion should new functionality be desired...
Domain Registration, Hosting & Maintenance
- Domain registration
- Web hosting.
InterComm can offer hosting services itself or negotiate appropriate hosting solutions or domain names with your supplier of choice.
- Web master: Management of incoming email and requests for information.
Software Interface Design
InterComm builds on 15 years of internet and intranet development to help companies and software developers improve the usability of their software interfaces.
The more intuitive the user interface, the easier it is to learn and use. Let InterComm review your Software interfaces with a fresh eye to identify confusing instructions, poor language and spelling or where a different form field type would give better results.
Improve the user-friendliness of your software -- and increase the price customers are prepared to pay -- with elegant icons, mouseover tips, easy default values, colour, grouping and logical field order.
- Usability analysis and testing.
- Screen design and storyboarding to streamline the sequence of screens a user has to traverse to complete a task.
- Multimedia Training material and technical manuals.
- Documenting specifications including database structures and stylesheets to ensure that interfaces retain a consistent look over time.
- Online User support systems: secure web-based FAQs, software registration and download areas for patches and documentation.
- Read More about Online User support systems