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PRINT PORTFOLIO
Folders & Specification Sheets
Product Catalogues
Corporate Brochures
Company & Trade Magazine Layout
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INTEGRATED CAMPAIGNS
Sometimes technology is the best way to get your message across - we make cost-effective use of the internet, email, intranets, digital documents and databases. But often we use old-fashioned paper and ink.
- We begin with a sound marketing STRATEGY derived from your competitive edge!
- Then we create your CONTENT - text, photographs, videos - making sure we cover what makes your products and services unique.
- We help you select the appropriate MARKETING TOOLS to deliver your message cost-effectively - whether it's print, electronic or web-based.
- We IMPLEMENT based on proven project management techniques from first concept to delivery.
- More on our Strategy Services
WEB ADVERTISING
InterComm South Africa has a disciplined briefing and assessment methodology to assist clients to make the right long-term decisions.
Graphics give impact and memorability, words change opinions and drive sales! Getting your content right is our first priority. By working with a professional copywriter, your wording is not only grammatically correct, but written to attract your niche target market - AND improve your Page Rank on Google.
Web design is fundementally different to design in other advertising media because a website is multidimensional and interactive
MEDIA ADVERTISING
Media advertising is expensive and many companies save their budget for placement by designing advertising material in-house, or allowing the publication to do it.
If your advertisements are out-dated or not bring in sales leads, let InterComm lend a hand.
We provide you with advertising material in a format that can be emailed to magazines or newspapers. We don't take your 16,5% media commission. You, the client, remain "hands-on" in terms of media bookings and getting the best print quote.
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PRINT ADVERTISING
If you print an in-house or company newsletter, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool. We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production.
In addition to supply professional material for your printing house, InterComm provides a compressed, searchable PDF for emailing so you get double-impact on your communication campaign.
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LATEST ARTICLES
Research shows that a customer whose complaint is satisfied will actually use our company more than he did before!
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EDITING & PUBLISHING
InterComm will design and provide print-ready material in an appropriate format for your printing house. And we don't charge a percentage of every print job. You, the client, remain "hands-on" in terms of getting the best print quote.
If you print an in-house newsletter, let InterComm do your typesetting, design a new masthead, clean up your editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.
In addition to professional material for your printer, InterComm provides a compressed, searchable PDF for emailing so you get more double-impact on your print campaign.
ABOUT PRINTING
Offset litho printing
This is the most common method of professional printing, which works on the principle that grease and water repel one another! The printer uses the electronic artwork supplied to prepare printing plates. The plates are then wrapped around cylinders, wetted and then inked. Paper is usually fed into the printer in sheets or as a continuous roll.
Four-colour printing is the most common system for producing full colour print, where four printing plates are used, one for each of the four ink colours - Cyan (Blue), Magenta (Red),Yellow and Black - often referred to as CMYK. Additional plates for embossing, foiling (silver and gold) and special colours might be required. InterComm produces high quality CMYK material for print houses.
Digital Printing
Digital printing works directly from electronic artwork supplied, avoiding the use of films. They are very cost effective for short runs with fast turnaround times. The quality is not as good as lithography standards but adequate for many purposes.
Choosing a printer
Here are InterComm's top tips for choosing a printing service provider:
- Get quotations from at least three print works - depending on the equipment they have and the services they handle in-house, some printers can be more or less competitive depending on the type or size of print job.
- Ask for a 'run-on' price with the quotation. You might find that printing additional copies substantially lowers the unit price.
- Ask about the cost of delivery with your quotation – this can vary considerably from printer to printer and many small printers don't deliver at all.
- Ask to see examples of similar work.
- Ask for a paper sample - paper makes all the difference to the finish of a print job and most people can feel good quality paper instinctively. Not all expensive papers are good quality, not all good quality papers are expensive. Some print works carry certain papers in stock, and these will always be cheaper than a paper they don't use often.
- Check the printers' policy for charging for artwork, colour proofs and other extras. This is often charged separately and only mentioned in the "small print".
- Check what software the printer uses. Most printers will take PDF files, but if you want to provide on Photoshop, Corel or InDesign you might find the printer can't handle the format you need and in converting your file you could lose transparent backgrounds or layers.
When choosing a printer be sure they will give you the attention, quality and turnaround that meets your needs. Although price is always important, getting the right print colour alignment, the paper you asked for by the deadline also matters!
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InterComm South Africa © 2011