Tel (011) 453-5229   ★   P O Box 1268, Bedfordview 2008   ★   info@intercomm.co.za

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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

Persuasive copywriting tips

Is your website a "sales representative" you would be proud to employ? Here are some ways you can optimise advertising and website content.

Lose some weight

Rework content filled with bloated corporate-speak that boasts, "We're Powerful, We're Magnificent, We're Omnipotent!" In fact, try to re-phrase ALL your content by converting all the we's to you's. You'd be surprised how such a simple exercise reframes your "core purpose"

Face facts

Don't waste prospects' time with "puffery". Yes, mention points of differentiation, but base them on facts and figures. Stating you are "among the best in the industry" or "provide unique engineering solutions" tells the consumer little more than that you're arrogant. Prove your worth with case studies, or even a testimonial from an important satisfied client.

Ditch the mission statement

90% of all corporate mission statements are the same.

Look, Mabel, they're committed to quality and customer service excellence! Imagine that!

Unless your statement offers useful information about your organization's unique competence, clear your website of all statements about your mission, vision and "we really care about employees/ customers/the environment. Prove you care with facts and case studies.

Don't confuse technical facts with customer needs

Make sure the text you use is appropriate to your customer, his needs and especially his terminology. Even on a website where space is unlimited , but attention spans are not. Few customers will be captivated by your list of assets and equipment - they DO however want to feel confident that you will get the job done.

Don't be arrogant

Rather than start with "who we are", try welcoming them with articles, case studies or industry news that might be of interest to them. A good salesman doesn't go straight to the hard sell - first he builds trust by proving his empathy, expertise and track record.

Minimize the "edifices"

Imposing marble buildings, massive factory pin-ups and photos of your CEO don't impress today's customer - and unnecessary photos and logos really slow down your site. Instead, emphasize how you you get orders delivered correctly and on time. Use those precious pixels to provide information on the value of your product or service.

 

For advice on sharpening up your internet marketing, contact info@intercomm.co.za

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