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Marketing Strategy & Branding

InterComm South Africa works with your sales team to prepare a practical, cost-effective Marketing Plan to define your competitive advantage and identify which advertising tools are delivering real sales leads and improving service levels.

Whether its a printed publication, an advert or a website, our eagle-eyed attention-to-detail ensures that it presents a professional, coherent message about your company.

Websites & Internet-based Applications

A web designer is more architect than artist – function matters! We are Drupal specialists who can write content, design AND programme.

We build moible-friendly websites and intranets to drive sales and corporate communications, and eLearning systems for training and education.

Advertising Design & Media Material

If your advertising isn’t bring in leads, let InterComm review your media strategy, and bring your media adverts up to date. We will help you choose the right magazines and newspapers based on readership demographics.

And we don’t take your 16% media commission or charge a percentage of every print job. You, the client, remain “hands-on” in terms of media bookings – and that’s no bull!

Magazine & Print Layouts

If you print a company newsletters or brochures, let InterComm do your typesetting, design a new masthead, clean up editorial, source royalty-free images and ensure a professional, quality marketing and communications tool.

We have won numerous awards for our clients for magazine, brochure and annual report writing, design & production. We’ll but the “fizz” back into your corporate communications.

Publishing & Print

Digital Printing
Offset litho printing

This is the most common method of professional printing, which works on the principle that grease and water repel one another! The printer uses the electronic artwork supplied to prepare printing plates. The plates are then wrapped around cylinders, wetted and then inked. Paper is usually fed into the printer in sheets or as a continuous roll.

Four-colour printing is the most common system for producing full colour print, where four printing plates are used, one for each of the four ink colours - Cyan (Blue), Magenta (Red),Yellow and Black - often referred to as CMYK.

As a copywriter, I believe that no matter what graphics you use, it's the words that sell. It is the designers task to provide visual cues that highlight text and graphic elements to encourage and empower a reader to either skim quickly to a specific snippet of information or to comfortably digest larger sections of the text.

Are you involved in approving the design of marketing material? Knowing some solid facts and figures about legibility will help you keep creative people on track.

I was a print designer before I was a web designer. Most graphic designers believe that the internet is just another medium - they look at website and can appreciate the colour, layout and graphics of a good site. Therefore when a client briefs them to design a website, they don't hesitate to take on the challenges of this new and exciting medium.

Spot Varnishing
Print Coatings & Tactile Print Processes

Use coatings to avoid fingerprinting, scuffing, smudging or cracking on glossy paper stock. Some coatings deepen the ink color they cover, yellow with age and/or may discolor white paper. You cannot glue or foil stamp over some coatings.

There are many different paper grades, weights and brands on the market from a variety of mills. Publishers select the type of paper that not only meets their customers' requirements, but also works well in their machinery.